Sustainability Mindset: KPI + DEI&B + ESG + SDG

We are driven by our idea of creating a better world and this mindset motivates us to act for the greater good of the whole.

Why Sustainability Matters?

Profit should be the primary focus of any business, but not to the detriment of the people that rely on it, the natural surroundings, or the planet earth. Entrepreneurs, investors, and execution teams collectively form new ventures. The objective of the business is to generate profit, which ensures the success of both the company and its investors, encouraging reinvestment of profits into increased business growth, job growth, and socioeconomic growth, and fostering innovation. Organizationally, it’s also essential for them to bear in mind the possible negative effects on their own and on others and take every precaution possible to avoid or minimize them.

For each startup idea that passes through a market validation phase, our sustainability mapping team will objectively assess and map relevant sustainability aspects from the following four key dimensions by looking at its effects throughout the ecosystem. Consequently, our ventures build strategic plans that are focused on creating sustainable & scalable businesses with clarity on the purpose for their existence, their own relevant core values and culture, and how they will have a net positive impact with regard to profits, people, and the planet earth.

KPI

Including Viability, Unit Economics, Scalability, and Profitability Metrics

DEI&B

Diversity, Equity, Inclusion, and Belonging

ESG

Environmental, Social, and Corporate Governance

SDG

United Nation’s Sustainable Development Goals

Sustainable Development Goals

The United Nations’ Sustainable Development Goals (SDGs) are objectives for overcoming some of the most challenging problems in the world. The SDGs are the blueprint to achieve a better and more sustainable future for all and provide an essential framework for governments and businesses to channel their efforts toward addressing recognized challenges. All startups have the opportunity to make collective action to address these global issues.

Our goal in nurturing startups is to generate positive changes in their sphere of operation that open up avenues of growth for the direct, indirect, and value-chain impacts on solving challenging problems of the world. Each one of our startups will align its mission with relevant SDG goals, indicators, and targets. Our startups shall prioritize, implement, continually measure, and refine their contributions to the United Nations’ Sustainable Development Goals over time.

No Poverty

End poverty in all its forms everywhere. Economic growth must be inclusive to provide sustainable jobs and promote equality.

Zero Hunger

End hunger, achieve food security and improved nutrition and promote sustainable agriculture. The food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication.

Good Health and Well-Being

Ensure healthy lives and promote well-being for all at all ages. Ensuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development.

Quality Education

Ensure inclusive and equitable quality education and promote lifelong opportunities for all. Obtaining a quality education is the foundation to improving people’s lives and sustainable development.

Gender Equality

Achieve gender equality and empower all women and girls. Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.

Clean Water and Sanitization

Ensure availability and sustainable management of water and sanitation for all. Clean, accessible water for all is an essential part of the world we want to live in.

Affordable and Clean Energy

Ensure access to affordable, reliable, sustainable, and modern energy for all. Energy is central to nearly every major challenge and opportunity.

Decent Work and Economic Growth

Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. Sustainable economic growth will require societies to create conditions that allow people to have quality jobs.

Industry, Innovation, and Infrastructure

Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. Investments in infrastructure are crucial to achieving sustainable development.

Reduced Inequalities

Reduce inequality within and among countries. To reduce inequalities, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations.

Sustainable Cities and Communities

Make cities and human settlements inclusive, safe, resilient, and sustainable. There needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation, and more.

Responsible Consumption and Production

Ensure sustainable consumption and production patterns. To ensure human activities remain within the carrying capacity of the planet while respecting the rights of future generations.

Climate Action

Take urgent action to combat climate change and its impacts. Climate change is a global challenge that affects everyone, everywhere.

Life Below Water

Conserve and sustainably use the oceans, seas, and marine resources for sustainable development. Careful management of this essential global resource is a key feature of a sustainable future.

Life on Land

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. Sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.

Peace, Justice and Strong Institutions

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels. Access to justice for all, and building effective, accountable institutions at all levels.

Partnerships for The Goals

Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development. Revitalize the global partnership for sustainable development.

Leave No One Behind (LNOB)

The central, transformative promise of the 2030 Agenda for Sustainable Development and its SDGs. The SDGs are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet.

Source: https://www.un.org/sustainabledevelopment